The world has embraced digital marketing with open arms due to the covid onslaught. No doubt, digital marketing indeed was a force to reckon with much before the global pandemic. Many major companies have stepped up their digital presence, and the returns were truly exceptional. The digital world has transformed dramatically in recent years, and it is essential to stay on top of your game in this cut-throat competitive market. There is a massive surge in the demand for a Digital Marketing Course in Dubai.
In the last decade, with the influx of technology and social media becoming a part of ones daily life, people have been spending more time surfing online than ever before. Therefore, if a company does not have a digital presence, it may soon be eliminated from the market by its rivals.
Is a digital marketing career suitable for you? If the answer is yes, then Digital Marketing Certifications can add wings to your Digital Marketing career. These certifications are developed to acquire the best tools, knowledge and skill to survive in the market. If you’re looking for a Digital Marketing Job in Dubai, then such certifications boost your reputation as an employee. Owing to this, we have compiled a list of the top digital marketing certifications for 2022.
1. Google Analytics IQ Certification
The Google Analytics IQ (Individual Qualification) certification is for data scientists, marketing analysts, and professionals who want to understand the application of digital analytics in a business environment. Candidates will learn how Google metrics are used to gauge and optimise online campaigns across channels like social media videos, web pages, or mobile apps.
To find success in Digital Marketing, you do not have to be a marketing wizard. Nevertheless, you must know how to gauge campaign metrics and monitor KPIs. It helps you detect an issue in your campaigns or website performance data, you can recognise what went wrong and will be able to fix it.
The Google Analytics Individual Qualification certificate reveals potential employers all this information from those who pass their final assessment.
2. Google Ads Certification
Google Ads is a powerful and one of the most crucial tools in the digital space. Digital advertising has transformed by leaps and bounds ever since they started using banner ads for websites.
This program has become significant in the digital space because it’s an effective tool in terms of customer conversion rates and driving new business. Google Ads empowers an organisation to reach customers while searching online or browsing through social media platforms.
To pass the program, one must master digital advertising concepts like online ads’ value proposition and function. So, it would b helpful if you understand how campaigns are set up and organised, what issues arise in measurement or optimisation strategies entailing an ad campaign, etc.
3. Hootsuite Social Media Marketing Certification
Organisations and companies understand the significance of social media marketing. As a result, they look for people holding a Social Media Marketing Certification. This certification is imperative since it empowers individuals with a deep understanding of how to manage web-based conversations for their respective brands on popular platforms like Facebook, Twitter, Instagram, or LinkedIn.
Candidates must learn about handling brand reputation. It includes listening techniques, engaging with customers via chats or direct messages that are reactive and proactive. In addition, they should be familiar with segmenting audiences using filters for effective targeting campaigns and knowing analytics reporting features by learning data mining tools like heatmaps and conversion funnels.
The Social Marketing Certification has a wide range of certification courses for beginners and experts alike. These courses cover the essential concepts of successful social media campaigns.
4. Google Digital Garage - Fundamentals of Digital Marketing Certification
Google Digital Garage provides a free Fundamentals of Digital Marketing course and certification accredited by the Interactive Advertising Bureau Europe and The Open University. It comprises 26 modules spanning analytics to display ads with certificates customised for beginners. These courses are ideal if you are new to digital marketing or need a refresher on everything. It covers all aspects of analytics and data insights to display advertising under one roof.
5. American Marketing Association (AMA) Digital Marketing Certification
The American Marketing Association (AMA) is a reputed community for marketers. AMA has propelled the marketing field forward and introduced best practices owing to its partnership with Digital Marketing Institute (DMI). DMI developed an exclusive dual certification program through this partnership.
With LinkedIn Learning and the American Marketing Association, you can be a Professional Certified Marketer (PCM) in Digital Marketing. This certification gives you the confidence needed for conceptualising, executing, and tracking your digital marketing methods.
Bottom Line
Digital marketing certifications will boost your Digital Marketing career, whether you want to get a hike or hunt for Digital Marketing Jobs In Dubai. You will attain new skills and stay ahead of your peer’s with current trends and technology applications while also honing the existing skills. However, you need to find the right Digital Marketing Course depending on the type of training methods that are suitable for you. Do some research from your end since there are ample certifications available from renowned organisations.
